Articles

Understanding the 5 Planes of UX

A user experience designer, Jesse James Garrett, introduced five UX design elements in his book The Elements of User Experience. In the book, he explains the steps of user experience projects and what UX designers should consider at each stage.
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Two women about to perform a user interview.

Preparing for Customer Interviews

To prepare for customer interviews, identify the right users and ask good questions. Avoid leading the conversation and summarize what you learn. Understanding your research question and goals is also essential, as is gaining perspective from users while avoiding assumptions.
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User Research for Product Teams

Product teams can use user research to make product choices, such as if something is valuable, features, how users interact with the product, and how the product looks. User research validates if an idea is correct and finds out what users want that the product team may have missed.
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