Introduction to the five planes of UX

How to align your team from strategy to interface without the chaos.

Taking a bet after testing the risks of a customer solution

Decide what to build next, on purpose, as a team, with evidence in hand.

Testing risks in customer solutions

Run fast, cheap tests to gain confidence before committing time and resources.

Identifying risks of customer solutions

Spot the assumptions that could break your idea before they cost you.

Ideating solutions from customer feedback

Co-create ideas with your trio that are desirable, usable, and buildable.

Prioritizing customer opportunities

Choose which problems are worth solving now, based on evidence.

Mapping customer opportunities

Build a shared view of your opportunity space visually and collaboratively.

Synthesize feedback for customer interviews

Make sense of what you heard so you can find what matters most.

Interviewing Customers

Have better conversations that uncover real needs and behaviors.