Frame Your Purpose
Without a shared purpose, product trios drift. Anchor your work in outcomes, clarity, and who you’re really serving.
I spent 40 years learning to be afraid. Then I stopped. Author of The Tighter I Held — a Christian memoir about fear, faith & the life God composes. Writing about healing, transformation & ordinary faithfulness.
Without a shared purpose, product trios drift. Anchor your work in outcomes, clarity, and who you’re really serving.
Healthy trios don’t just happen. Build trust, clarity, and shared ownership to move fast and serve the customer together.
Visualizing your thinking is a core practice in continuous discovery. It helps you externalize, examine, and communicate what’s often locked away in your mind.
Shift from feature factory to product thinking: focus on outcomes, not outputs. Build what matters, because your customer does.
A simple checklist for filtering the noise and learning from sources worth your time.
What designing for my brother taught me about building for everyone.
Why the confusion between these two roles costs teams more than they realize.
Over the past decade, “UX” has become one of the most overused terms in the digital industry. It shows up in job titles, documentation, social posts, articles, and meeting agendas. It gets attached to things as if the label itself adds value. It doesn’t. And I think it’s time we talk about that.
Five categories of measurement that tell you what your design is actually doing.
Five categories of measurement that tell you what your design is actually doing.